NEW YORK, NY - Despite early optimism, the publishers of Minim magazine report lower-than-expected market penetration during their first three months in print. "This industry is slow by any other industry's measure," said editor Miles Godspell, "We've haven't reached our goal state for this point in time, no, but every magazine has to gain inertia before it can spin freely on its own axis." In contrast to other men's magazines, Minim focuses on images of thoroughly-clad women, many in their late forties and older. "Our focus groups told us time and again, 'We see enough hotties in the office'," explained Godspell, "When these guys come home, they want to relax with something non-threatening. We provide that."

"Our reception in the community of readership has been a somewhat frosty one." -- Miles Godspell, Editor

"Man, what is this junk?" exclaimed one teenager when handed the latest copy of Minim, "I can see this at a family reunion. Or the teacher's lounge. Pass!" No amount of coaxing could convince the young man to keep the magazine. Others had similar responses. "What, is this like a joke?" asked one incredulous man, "People buy this? I sure wouldn't. And if they dropped it off free at the house, I'd let it stack up by the mailbox and rot."

"We acknowledge that our reception in the community of readership has been a somewhat frosty one," edged Godspell, "But as I said, we're convinced we're on to something. Look at Miss September here. Wal-Mart T-shirt, stretch pants, flip-flops. An all American mom. If you met her, would you be afraid of her? Would you go all weak and wobbly?" Looking at her missing teeth and unshaven chin, I had to admit that I would not. "There we have it then," said Godspell triumphantly, "You see?"

September's promotional offers include half-priced subscriptions and a complimentary copy of Minim's Swim Fins Edition 2004.
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